MWR Collection is a New York-based luxury leather brand known for handcrafted handbags and small-batch accessories made from Italian calfskin and exotic hides. Their audience expects premium storytelling that mirrors the quality of the product.

The Challenge

Their original e-commerce site felt incomplete, and lacked the branding, design and structure expected from high-ticket shoppers. As a result, traffic was healthy but conversion rates lagged and there was no clear way to contact the MWR Atelier for product repairs.

The Solution

We executed a full redesign with cinematic product photography, great navigation, product customizations and a one-page checkout optimized for Apple Pay. A lookbook gallery and “The Art of Leather” blog section added authority, and brought the brand to another level.

The Results

Within 60 days, the new site reached a 1.7-second mobile load time, lifted conversion to 2.4 %, and grew average order value by 32 %, turning casual browsers into confident luxury buyers.